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Quick Insights for Correlation (Categories)

Intended audience: END-USERS DATA SCIENCE DEVELOPERS

AO Easy Answers: 4.3

Overview

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The Correlation for Categories Insight generates a Correlation Heatmap for the series selected.

Purpose

Assess the strength and direction of the relationship between two continuous variables.

Business Example

Understanding the relationship between customer satisfaction scores and repeat purchases.

Scenario

A business wants to know if higher customer satisfaction correlates with increased repeat purchases.

Results

A strong positive correlation indicates that improving satisfaction could lead to more repeat business.

Data Sample

Customer_Satisfaction_Score

Repeat_Purchases

4.37

1.24

9.56

8.30

7.59

9.96

6.39

8.61

2.40

4.97

2.40

1.18

1.52

4.80

8.80

11.32

6.41

4.76

Example Generated Quick Insight

  • Example Quick Insight Template used on Insight Feed page

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  • Example Quick Insight output with details

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End User Configuration - using Easy Answers solution

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Properties

Label

UI

Default

Description

Series

Checkboxes

Select which of the Series in the Chart shall be included in the Correlation.

Correlation Model

Dropdown

Select the model to use for the correlation. Robust can only be used for continuous series, but is more resilient to outliers in data.

  • Pearson - the Pearson correlation measures the strength of the linear relationship between two variables.

  • Robust (for continuous series) - the Robust (Bayesian) correlation will provide more accurate estimates even when outliers exist in the data.


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