Intended audience: end-users data science developers
AO Easy Answers: 4.3
Overview
Compares retention patterns across groups of customers acquired in the same time period or segment.
Purpose
Evaluate the impact of different customer acquisition groups (cohorts) on retention rates.
Business Example
Assessing retention rates of customers acquired during specific marketing campaigns or seasons.
Scenario
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Customers segmented by their first trip month/year.
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Comparing retention behaviors across different customer cohorts.
Results
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Identification of cohorts with significantly lower or higher retention.
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Insights into the effectiveness of customer acquisition campaigns.
Data Sample
Infographics Insight
Full Story Insight
End User Configuration - using Easy Answers solution
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