Intended audience: end-users data science developers
AO Easy Answers: 4.3
Overview
Analyzes how customer characteristics or behaviors influence their likelihood of churn.
Purpose
Determine how categorical and continuous covariates influence customer retention or churn over time.
Business Example
Analyzing if customer grade (categorical) and accommodation cost (continuous) affect retention rates.
Scenario
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Investigating how different customer segments (Premium, Standard, Basic) impact survival.
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Evaluating if higher accommodation expenditure is associated with increased customer retention.
Results
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Identification of customer segments associated with higher churn.
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Quantified impact of accommodation costs on customer retention probabilities.
Data Sample
Infographics Insight
Full Story Insight
End User Configuration - using Easy Answers solution
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